Prospectory AWS Partner Program · Managed AWS Revenue Office

Find the buyers AWS cares about, close them on Marketplace, and prove the revenue

Most AWS Partners have the listing and the ACE login, and nobody to run the motion. Marketplace tools automate the listing, and AWS Partner Central agents now automate ACE itself, but no one finds the accounts AWS should care about, earns field engagement, works the buyer through the private offer and proves the AWS revenue after the deal closes. Prospectory is that team: high Propensity to Buy decision makers, multi-channel demand generation, AWS alliance management, a Marketplace deal desk and revenue attribution, in one accountable operating team.

See the three programs Contact the partner team For AWS partner teams

businesses to discover in the Global Business Directory: Over 350 million; businesses to discover in the Global Business Directory
buying signal types: 115+; buying signal types
Propensity to Buy and Propensity to Convert on every play: P2B + P2C; Propensity to Buy and Propensity to Convert on every play
email, LinkedIn, SMS, phone, AI telesales and inbound: 6 channels; email, LinkedIn, SMS, phone, AI telesales and inbound
every opportunity kept current in both, with Amazon Quick through MCP: ACE + CRM; every opportunity kept current in both, with Amazon Quick through MCP

What each side gets

For AWS

Partner-sourced opportunities that arrive field-ready, with the Opportunity Quality fields already written
Marketplace transactions and attributed AWS consumption, measured through Partner Revenue Measurement
Marketplace growth that compounds: listings that transact, private offers that close, customers that renew and expand

For the partner

An AWS alliance lead, an SDR team, a deal desk and RevOps, without the four hires
Pipeline hygiene done for you: every opportunity current in ACE and the CRM, stages and next steps kept honest, nothing stale
One build, one monthly program and proof that the CRO and the AWS Partner Development Manager both accept in the MBR and QBR

For every seller

AWS Revenue Plays every morning: why this account, why now, why AWS, who owns the problem and what to say, with Propensity to Buy and Propensity to Convert on each one
Multi-channel campaigns run for them, replies handled, meetings on the calendar with a brief
Qualified prospects worked with them through the private offer to close

Three programs: one build, one monthly program, one accountable team

Each program starts with a Revenue Infrastructure Build and then runs every month. Any partner can move up a program at a month boundary, and the build already done carries over.

AWS Revenue Foundation

Listed, co-sell ready, first plays running

Best for partners early on Marketplace or with an emerging AWS alliance: sellers in seat, no alliance team yet.

50 target accounts under management
10 per month field-ready aws revenue plays
Email and LinkedIn, your sellers send outreach

See the AWS Revenue Foundation program

Managed AWS Revenue Office · Recommended

We become your AWS partner team

Best for growth-stage partners making AWS a major channel, instead of hiring an alliance lead, an SDR team and a RevOps hire.

150 target accounts under management
25 per month field-ready aws revenue plays
Email, LinkedIn, SMS, phone, AI telesales, inbound channels run for you

See the Managed AWS Revenue Office program

Global Ecosystem Revenue Office

Regions, channels and custom apps

Best for enterprise, multi-region or multi-cloud partners that need a named global alliance team and Prospectory inside their own tools.

400 target accounts under management
60 per month field-ready aws revenue plays
Two, with native-language callers local-market pods

See the Global Ecosystem Revenue Office program

Which program fits you?

Start from how you work with AWS today. Add-ons extend any program to more markets, clouds or channels.

Which program to start with, by partner type
If you	Start with	What changes for your team
Are early on Marketplace, with sellers in seat and no alliance team	AWS Revenue Foundation	Field-ready plays and ACE hygiene without hiring an alliance manager
Are making AWS a major channel	Managed AWS Revenue Office	An alliance lead, SDR team, deal desk and RevOps without the four hires
Sell in several regions, languages or clouds	Global Ecosystem Revenue Office	A named global alliance team with local-market pods and native-language callers
Sell through distributors, resellers, SIs or GSIs	Global Ecosystem Revenue Office	Deal registration, partner scorecards and a channel program run for you
Manage partners at AWS	The questions for AWS partner teams below	Refer a partner and see opportunities arrive field-ready in ACE

How a program unfolds

The same four phases in every program; the scale changes, not the shape.

Weeks 1 to 6
Build
Revenue Infrastructure Build: partner status and program gaps, listing and Foundational Technical Review path, ICP and AWS field narrative, CRM and Partner Central workflows, attribution baseline.
Months 1 to 3
Run
Revenue Plays delivered, campaigns live across email, LinkedIn and phone, opportunities submitted to ACE with the quality fields written, pipeline reviewed and cleaned weekly, AWS field relationships worked.
Months 4 to 6
Transact
Private offers and Channel Partner Private Offers prepared and tracked to close, funding requests prepared with the Partner Development Manager, Partner Revenue Measurement instrumented on live customers.
Month 6 onward
Attribute and expand
Attributed Revenue Dashboard in the QBR, renewal and expansion plays on the installed base, and the next account play built from what already closed.

What each program includes

Every program runs on Prospectory's signal intelligence and includes unlimited users and campaigns. The unit of value is the field-ready AWS Revenue Play, not contacts enriched or ACE submissions logged.

What each program includes, by operating function
Operating function	AWS Revenue Foundation	Managed AWS Revenue Office	Global Ecosystem Revenue Office
Revenue intelligence: AWS Revenue Plays	50 accounts; 10 plays a month: why this account, why now, why AWS, economic buyer, procurement path, next action	150 accounts; 25 plays a month; technical fit and POC scope qualified; AWS Opportunity Quality fields written for every submission	400 accounts; 60 plays a month; custom signal models tuned to your ICP and regions
AWS alliance operations	Structured support: ACE hygiene, opportunity quality, ISV Accelerate readiness, play-based field engagement	Fractional Head of AWS Alliances: PDM, ISM and AE relationships, account mapping, funding requests, seller enablement, continuous field engagement	Named global alliance team; regional and executive engagement; program management across regions
Pipeline operation: AWS Opportunity Factory	Targeted campaigns, personalized email and LinkedIn for each lead, your sellers send; replies qualified together	Fully managed: subject matter experts write, Prospectory runs email, LinkedIn, SMS, phone, AI telesales and inbound, handles replies and works qualified prospects to close	Multiple pods and markets; two native-language local pods; a concierge for each region
Marketplace deal desk and channel	Listing live, private offer process, basic Channel Partner Private Offers	Managed deal desk: private offers, amendments, renewals, Channel Partner Private Offers, reseller authorization, approvals, contract state	Marketplace as a Service (Foundational Technical Review, metering, listing operations); distributor, SI and GSI programs; deal registration and partner scorecards
Revenue infrastructure: Integration Hub, API, MCP	Standard connectors: Salesforce or HubSpot, email and calendar, Amazon Quick through MCP, Slack, webhooks	Custom workflows across the CRM, Partner Central, Marketplace, the private offer lifecycle, attribution and Amazon Quick dashboards	Custom apps and integrations: seller copilots, internal workflows, PRM, BI; SSO
Attribution, renewal and expansion	Partner Revenue Measurement baseline; renewal and risk signals on the installed base	Partner Revenue Measurement implemented and managed: tagging, validation, Attributed Revenue Dashboard; next best action plays for adoption, renewal, cross-sell	Multi-account, multi-region attribution; custom account plays for each region
Programs and funding	ISV Accelerate and program eligibility review	ISV Accelerate, MAP and POC funding requests prepared with your Partner Development Manager	Plus program management across regions and clouds
Proof: reporting and governance	Monthly scoreboard: sourced and qualified pipeline, co-sell funnel, velocity; monthly AWS review	MBR plus executive QBR with Amazon-style 2x2 documents; Marketplace total contract value, Opportunity Quality distribution, attributed consumption	Global business reviews; channel and partner-sourced revenue; regional scoreboards
Team and support	Shared team, weekly 30-minute call; email and Slack	Dedicated team, in-person onboarding; phone, email and Slack	Dedicated manager and local teams, named engineer; phone, email and Slack

How AWS and the partner see results

Week 2
Field-ready AWS Revenue Plays
Day 30
AWS field engagement on submitted opportunities
Day 60
Qualified pipeline and the Opportunity Quality distribution
Day 90
Private offers in flight
Month 6
Marketplace total contract value
Month 6 onward
Consumption attributed through Partner Revenue Measurement

Each partner commits to

A named deal owner
A weekly call
Outcomes fed back to the team

Add capacity to any program

Capacity any program can add
Add-on	What it adds
Local-market GTM pod	Another market with native-language callers
Dedicated calling and qualification pod	A calling team focused on qualifying your pipeline
Another cloud marketplace	Azure or Google Cloud marketplace alongside AWS
CRM, Partner Central or PRM workflow build	A custom workflow in the system your team already uses
Custom MCP app, seller copilot or internal app	Prospectory intelligence inside your own tools
Another complex Marketplace product or listing	A further product or listing built and taken live
SI, GSI or distributor channel program	A channel program designed and run with your partners

Where Prospectory goes deeper

Platforms automate the mechanics, AWS Partner Central agents now automate ACE itself, and alliance services bring operators. Prospectory combines pre-ACE buyer intelligence, operated pipeline generation, AWS field execution, a Marketplace deal desk and attribution in one closed loop.

Where Prospectory goes deeper than platforms or alliance services alone
Capability	Platforms	Alliance services	Prospectory
Listing, private offers, CRM and ACE automation	Yes	Some	Yes
Named AWS alliance operator	No	Yes	Yes
Proprietary pre-ACE buyer signals	Limited	No	Yes
Multi-channel demand generation	No	Some	Yes
Reply handling, qualification and buyer-to-close support	No	Limited	Yes
Channel and Channel Partner Private Offer orchestration	Workflows	Yes	Managed
Custom revenue workflows and apps	Platform	Limited	Yes
Partner Revenue Measurement and post-sale expansion	Emerging	Some	Yes
One accountable operating team	No	Yes	Yes

Program acknowledgement

AWS-funded partners accept the Prospectory partner program acknowledgement before their workspace is turned on. The partner team sends each invited partner a personal link; the acknowledgement records the partner's legal name and AWS Partner ID, and a confirmation email completes it.

Open the partner program acknowledgement

For AWS partner teams

How does an AWS partner manager refer a partner?

Send the partner's name and website to james@prospectory.ai. The Prospectory team replies within one business day and runs the first call with the partner.

What does the AWS field team receive?

Partner-sourced opportunities registered in ACE that arrive field-ready, with why this account, why now, why AWS and the Opportunity Quality fields already written.

How is AWS revenue shown?

Marketplace transactions and consumption attributed through Partner Revenue Measurement, reviewed with the partner in the MBR and QBR.

Contact the Prospectory partner team

Partners and AWS partner teams use the same form. The Prospectory partner team replies within one business day. The first call covers:

Where you are today in AWS Partner Central, ISV Accelerate and Marketplace
Which program and add-ons fit your team, your markets and your AWS goals
Commercial terms for your partner type and markets
A sample of field-ready AWS Revenue Plays for accounts in your ICP

Prefer email? Write to james@prospectory.ai. AWS-funded partners accept the partner program acknowledgement before their workspace is turned on.

Frequently asked questions

What is an AWS Revenue Play?

A field-ready brief on one account: why this account, why now, why AWS, who owns the problem, the procurement path and what to say, with Propensity to Buy and Propensity to Convert. It is the unit of value in every program, not contacts enriched or ACE submissions logged.

Who owns the customer and the revenue?

The partner. Prospectory creates the opportunities, earns AWS field engagement, works the deal with your sellers, transacts it through Marketplace and proves consumption after the sale; you own the contract and the revenue.

How does a program start?

With a first call, then the six-week Revenue Infrastructure Build. AWS-funded partners accept the partner program acknowledgement before their workspace is turned on.

How are the programs priced?

Each program is a one-time Revenue Infrastructure Build followed by a fixed monthly program, with optional add-ons. The first call covers the commercial terms for your partner type and markets.

Can partners buy the program through AWS Marketplace?

Yes. Prospectory lists the program on AWS Marketplace as a professional services offer, so partners can buy it with committed spend.