1st-Party Signals (Observed)
Direct Engagement Signals
Signals you collect directly from prospect interactions with your website, product, and communications.
Website
- Visiting
- Pricing page activity
- Docs page activity
- Trial activity
- Time on page
- # of visits
- Activity bursts
Marketing Automation
- Subscribed to newsletter
- Opened email
- Clicked email
- Replied to email
- Unsubscribed
- Filled out demo form
- Abandoned demo form
- Downloaded content
- Registered for webinar
- Attended webinar on-demand
Support
- Ticket created
- Ticket assigned
- Ticket resolved
- Ticket reopened
- Ticket reopened multiple times
- NPS score submitted
- Feedback submitted
- Course started
- Course completed
Chat
- Chat opened
- Chat closed
- Chat engaged
- Chat message sent
- Link clicked in chat
- Email captured in chat
Product
- Feature accessed
- Feature accessed often
- Spike in product usage
- Drop in product usage
- Multiple seats added
- Integration connected
- Integration disconnected
- Usage anomalies detected
- Compliance events raised
CRM (Outbound)
- Account created
- Opportunity created
- Opportunity stage changed
- Deal closed
- Deal reopened
- Deal won
- Deal lost
2nd-Party Signals (Enriched)
Enriched Behavioral Signals
Signals from partner data, social platforms, events, and community interactions that reveal buyer intent.
Employment Trends
- Champion changed roles
- Multiple employees changed roles
- Headcount changed
- Champion promoted
- Executive sponsor promoted
- New customers announced
- Exec joined target account
- Exec opportunity (new org)
Social Activity
- Reacted to company post
- Commented on company post
- Commented on competitor post
- Follower count changed
- Followed company handle
- Unfollowed company handle
- Content shared
- Video watched
Events / Meetups
- Attended live event
- Registered event
- Accepted calendar invite
- No-showed event
- Watched on-demand
Open Source
- Repo starred
- Repo issues filed
- Pull request (PR) merged
- Pull request (PR) opened
- Commit made
- Discussions started
- Discussions replied
- Repo forked
- Issue commented
- PR comments
Community
- Joined community
- Posted in community
- Responded to community
- Liked community post
- Commented in community
- Asked a question
- Answered a question
- Mentions brand / keyword
- Started discussion
- Attended community event
- Shared content
- Email verified
3rd-Party Signals (Derived)
Market & Intent Signals
External market signals including hiring trends, tech stack changes, news events, and keyword intent data.
Job Listings
- Sales job hiring
- Sales leadership job
- New target role opened
- Target role closed
- Org growth indicator
- IT open roles
Tech Stack
- Integration installed
- Integration removed
- Migration announced
- Usage trending up
- Usage trending down
News & Events
- Fundraising event
- Key hire announcement
- New product launch
- Merger / acquisition announcement
- New partnership announced
- Market expansion announced
Keyword Intent
- Category keyword consumption
- Product comparison keyword
- Competitive consumption
- Intent trend movement
Reviews
- Competitor reviewed
- Product comparison
- Review sentiment shift
- High-intent review
- Viewed pricing