Sell through AWS Marketplace with a repeatable GTM motion
Prospectory helps software, services, and cloud-native companies launch, sell, co-sell, and operate through AWS Marketplace. We combine marketplace execution with account intelligence so teams know who to target, when to engage, and how to move buyers from interest to private offer.
Marketplace command center
AWS GTM pipeline
The offering covers the full marketplace motion
AWS Marketplace is not only a listing project. It requires sales, alliances, RevOps, finance, and product to operate from the same GTM plan.
AWS Marketplace Launch
Package the offer, listing copy, pricing structure, buyer workflow, and launch checklist so your product can move from marketplace intent to a live AWS listing.
ACE Co-Sell Activation
Translate your ICP into AWS field language, define co-sell qualification rules, and prepare seller-ready narratives for AWS account teams.
Private Offer Readiness
Design the process for negotiated pricing, legal terms, approval gates, CPPO handoffs, and buyer procurement paths through AWS Marketplace.
Revenue Operations
Connect marketplace activity to Salesforce or HubSpot fields, campaign reporting, partner attribution, and finance visibility.
A packaged enablement program from readiness to go-live
For teams that need more than GTM planning, Prospectory can support the operational path to an AWS Marketplace launch. The program covers readiness, seller registration, listing preparation, technical integration support, FTR readiness, co-sell setup, CRM handoffs, and post-launch operations.
Designed for Marketplace owners who need:
- A compliant AWS Marketplace listing that can pass AWS review
- Clear ownership between product, engineering, sales, alliances, RevOps, and finance
- A launch path that connects technical readiness to private offers, ACE, and seller follow-up
Readiness and seller setup
Assess the offer, deployment model, pricing, legal inputs, seller registration steps, IAM access, banking, tax, and AWS Marketplace portal configuration.
Listing and technical submission
Prepare the public listing, product metadata, buyer-facing copy, imagery, pricing model, legal documents, and technical validation package needed for AWS review.
API integration and FTR support
Support Marketplace API design where applicable, including token exchange, entitlement checks, metering, subscription validation, and Foundational Technical Review readiness.
PLG, SLG, and co-sell activation
Turn the listing into a revenue motion with free trial or Buy with AWS paths, private offers, CPPO workflows, AWS ACE registration, and co-sell ready account plans.
CRM and revenue operations
Connect Marketplace activity to Salesforce, HubSpot, Dynamics, or another CRM so sales, alliances, RevOps, and finance can track opportunities and follow-up.
Go-live and managed operations
Validate the live offer, train client teams, document operating procedures, and optionally manage ongoing listing updates, analytics, pricing changes, and optimization.
Find the accounts that are ready to buy through AWS
Marketplace success starts before a seller opens ACE or creates a private offer. Prospectory identifies accounts where AWS procurement, cloud transformation, compliance needs, and technical urgency make marketplace buying more likely.
A practical path from idea to marketplace revenue
Assess the offer
Clarify what should be sold through AWS Marketplace, how it should be packaged, and where marketplace procurement removes buyer friction.
Build the buyer and qualification map
Use Prospectory signal intelligence to find accounts with AWS fit, cloud commitments, technical urgency, active buying committees, and qualification evidence.
Launch the qualified play plan
Create the listing, private offer workflow, co-sell account plan, CRM fields, and multi-channel campaigns for qualified marketplace-aware outreach.
Scale repeatably
Track marketplace pipeline, co-sell status, seller engagement, private offer conversion, and revenue operations handoffs.
Decide which AWS-ready accounts deserve a play plan
Signals identify where to look. Qualification evidence decides what should enter the AWS play plan. Prospectory helps teams capture the buyer, technical, and POC details that AWS sellers and partner teams need before they support an opportunity.
Deal qualification
Confirm the economic buyer, decision criteria, purchase path, paper process, business pain, champion strength, and competitive field before a play launches.
Technical validation
Capture blockers, architecture fit, partner responsibilities, AWS support needs, and whether ProServe should be part of the plan.
POC scope
Define the workflow, data readiness, environment model, and success metrics that tell the buyer and AWS field team what progress means.
Built for the teams that own marketplace growth
The offering gives each stakeholder a clear role, shared metrics, and the account intelligence needed to act.
For alliance leaders
- AWS account mapping
- ACE-ready opportunity criteria
- Partner narrative by segment
For sales teams
- Marketplace-aware talk tracks
- AWS buyer triggers
- Private offer next steps
For RevOps
- CRM field design
- Stage and approval rules
- Pipeline and attribution reporting
For founders
- Launch plan
- Early customer targeting
- Board-ready progress metrics
Turn AWS Marketplace into an active revenue channel
We help you build the listing, account targeting, co-sell motion, private offer workflow, and sales plays required to sell through AWS Marketplace with confidence.