AWS Marketplace GTM Offering

Sell through AWS Marketplace with a repeatable GTM motion

Prospectory helps software, services, and cloud-native companies launch, sell, co-sell, and operate through AWS Marketplace. We combine marketplace execution with account intelligence so teams know who to target, when to engage, and how to move buyers from interest to private offer.

Build My Marketplace MotionView Cloud Marketplace Signals

Marketplace command center

AWS GTM pipeline

Live motion
5-10d
Marketplace launch sprint
3x
More co-sell ready accounts
4
Core GTM workstreams
1
AWS selling motion
AWS-ready accounts scored by cloud fit
Co-sell narratives generated by segment
Private offer handoff tracked in CRM
From listing to revenue

The offering covers the full marketplace motion

AWS Marketplace is not only a listing project. It requires sales, alliances, RevOps, finance, and product to operate from the same GTM plan.

AWS Marketplace Launch

Package the offer, listing copy, pricing structure, buyer workflow, and launch checklist so your product can move from marketplace intent to a live AWS listing.

ACE Co-Sell Activation

Translate your ICP into AWS field language, define co-sell qualification rules, and prepare seller-ready narratives for AWS account teams.

Private Offer Readiness

Design the process for negotiated pricing, legal terms, approval gates, CPPO handoffs, and buyer procurement paths through AWS Marketplace.

Revenue Operations

Connect marketplace activity to Salesforce or HubSpot fields, campaign reporting, partner attribution, and finance visibility.

Prospectory signal advantage

Find the accounts that are ready to buy through AWS

Marketplace success starts before a seller opens ACE or creates a private offer. Prospectory identifies accounts where AWS procurement, cloud transformation, compliance needs, and technical urgency make marketplace buying more likely.

Explore Signal IntelligenceSee P2B Scoring
AWS-heavy infrastructure footprint
Cloud migration or modernization hiring
Marketplace procurement language in public filings
Security, compliance, or data residency requirements
Budget events tied to growth, funding, or executive change
Existing AWS partner, reseller, or SI relationships
Marketplace launch plan

A practical path from idea to marketplace revenue

01

Assess the offer

Clarify what should be sold through AWS Marketplace, how it should be packaged, and where marketplace procurement removes buyer friction.

02

Build the buyer map

Use Prospectory signal intelligence to find accounts with AWS fit, cloud commitments, technical urgency, and active buying committees.

03

Launch the motion

Create the listing, private offer workflow, co-sell account plan, CRM fields, and multi-channel campaigns for marketplace-aware outreach.

04

Scale repeatably

Track marketplace pipeline, co-sell status, seller engagement, private offer conversion, and revenue operations handoffs.

Operating model

Built for the teams that own marketplace growth

The offering gives each stakeholder a clear role, shared metrics, and the account intelligence needed to act.

For alliance leaders

  • AWS account mapping
  • ACE-ready opportunity criteria
  • Partner narrative by segment

For sales teams

  • Marketplace-aware talk tracks
  • AWS buyer triggers
  • Private offer next steps

For RevOps

  • CRM field design
  • Stage and approval rules
  • Pipeline and attribution reporting

For founders

  • Launch plan
  • Early customer targeting
  • Board-ready progress metrics

Turn AWS Marketplace into an active revenue channel

We help you build the listing, account targeting, co-sell motion, private offer workflow, and sales plays required to sell through AWS Marketplace with confidence.

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