30%
Current solution and workflow maturity
Reviews how the account handles the workflow today and whether related tools or processes are already in place.
Account-level buying context
Review which accounts have the strongest current buying context
Prospectory P2B combines five research factors into an account score, keeps the explanation and available source context with each factor, and gives sellers a clear starting point for review.
The five factors in the current P2B score
The weights add up to one account-level score. Each factor still needs evidence that a seller can inspect.
25%
Business gaps
Reviews evidence of a problem Prospectory may be able to address for the target company.
20%
Growth indicators
Reviews dated expansion signals such as funding, hiring, product activity, or new markets.
15%
Competitive landscape
Reviews the account's current approach and the practical room for another option.
10%
Market timing
Reviews available timing context, including business priorities and market conditions.
Reviewable scoring workflow
See the score and the case behind it
Research the account
Bring selected company and market evidence into the Account Intelligence record.
Score five factors
Evaluate each factor on a 0 to 100 scale and attach an explanation with available source context.
Calculate the weighted score
Combine the factor scores using the current product weights and classify the result as high, medium, or low.
Review before action
Let a seller inspect the evidence, correct weak inputs, and choose the appropriate next step.
Use the score as a prioritization input
Measure whether the ranking helps your team
P2B organizes account research into high, medium, and low bands. Compare those bands with later CRM results to decide how much weight the score should carry in your process.
Inspect each factor explanation and its available source context
Correct missing, stale, or conflicting account evidence
Keep account ownership and outreach decisions with the seller
Compare later CRM outcomes across the same score bands
Review P2B against real target accounts
Bring a representative account sample. We will show the factors, explanations, and review workflow using the same definitions across the sample.
Schedule a working session