AWS Revenue Foundation

Get listed, co-sell ready and running your first AWS Revenue Plays

For partners early on AWS Marketplace or with an emerging AWS alliance: sellers in seat, no alliance team yet. Prospectory builds your revenue infrastructure, delivers field-ready plays every month and keeps ACE and your CRM honest, while your sellers send the outreach.

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Target accounts under management
50
Field-ready AWS Revenue Plays
10 per month
Outreach
Email and LinkedIn, your sellers send
Review
Monthly report and AWS review

What the Revenue Infrastructure Build covers

Six weeks at the start of the program set up everything the monthly work runs on.

  • Partner status and program gap analysis
  • Listing architecture and the Foundational Technical Review path
  • ISV Accelerate readiness
  • ICP and AWS field narrative
  • CRM and Partner Central workflow
  • Attribution baseline

What runs every month

  • Revenue intelligence

    50 target accounts and 10 plays a month: why this account, why now, why AWS, the economic buyer, the procurement path and the next action.

  • AWS alliance support

    Structured support: ACE hygiene, opportunity quality, ISV Accelerate readiness and play-based AWS field engagement.

  • Targeted campaigns

    Personalized email and LinkedIn for each lead; your sellers send, and replies are qualified together.

  • Marketplace basics

    Listing live, a private offer process and basic Channel Partner Private Offers.

  • Standard connectors

    Salesforce or HubSpot, email and calendar, Amazon Quick through MCP, Slack and webhooks.

  • Attribution start

    A Partner Revenue Measurement baseline, renewal and risk signals on the installed base, and an ISV Accelerate and program eligibility review.

How the program unfolds

  1. Weeks 1 to 6

    Build

    Revenue Infrastructure Build: partner status and program gaps, listing and Foundational Technical Review path, ICP and AWS field narrative, CRM and Partner Central workflows, attribution baseline.

  2. Months 1 to 3

    Run

    Revenue Plays delivered, campaigns live across email, LinkedIn and phone, opportunities submitted to ACE with the quality fields written, pipeline reviewed and cleaned weekly, AWS field relationships worked.

  3. Months 4 to 6

    Transact

    Private offers and Channel Partner Private Offers prepared and tracked to close, funding requests prepared with the Partner Development Manager, Partner Revenue Measurement instrumented on live customers.

  4. Month 6 onward

    Attribute and expand

    Attributed Revenue Dashboard in the QBR, renewal and expansion plays on the installed base, and the next account play built from what already closed.

Is this program a fit?

A strong fit

  • You have a Marketplace listing, or are about to, and no one running the motion
  • Your sellers can send outreach but need the accounts, the reason and the words
  • You want ACE and your CRM kept current without hiring an alliance manager yet

Usually a better fit elsewhere

  • You need a team to run every channel and handle every reply for you; start with the Managed AWS Revenue Office
  • You sell in several regions or through distributors and SIs; look at the Global Ecosystem Revenue Office

Questions to bring to the first call

  1. Where are you today in AWS Partner Central, ISV Accelerate and Marketplace?
  2. Which customer segments and AWS regions matter most this year?
  3. Who on your team will own the deals and join the weekly call?

Frequently asked questions

Who sends the outreach in AWS Revenue Foundation?

Your sellers do. Prospectory finds the accounts, writes personalized email and LinkedIn messages for each lead, and qualifies the replies with you.

Can we move to a larger program later?

Yes. A partner can move up a program at a month boundary, and the build already done carries over.

Get the AWS Revenue Foundation details

Partners and AWS partner teams use the same form. The Prospectory partner team replies within one business day. The first call covers:

  • Where you are today in AWS Partner Central, ISV Accelerate and Marketplace
  • Which program and add-ons fit your team, your markets and your AWS goals
  • Commercial terms for your partner type and markets
  • A sample of field-ready AWS Revenue Plays for accounts in your ICP

Prefer email? Write to james@prospectory.ai. AWS-funded partners accept the partner program acknowledgement before their workspace is turned on.

Other partner programs

Managed AWS Revenue Office · Recommended

We become your AWS partner team

Best for growth-stage partners making AWS a major channel, instead of hiring an alliance lead, an SDR team and a RevOps hire.

  • 150 target accounts under management
  • 25 per month field-ready aws revenue plays
  • Email, LinkedIn, SMS, phone, AI telesales, inbound channels run for you
See the Managed AWS Revenue Office program

Global Ecosystem Revenue Office

Regions, channels and custom apps

Best for enterprise, multi-region or multi-cloud partners that need a named global alliance team and Prospectory inside their own tools.

  • 400 target accounts under management
  • 60 per month field-ready aws revenue plays
  • Two, with native-language callers local-market pods
See the Global Ecosystem Revenue Office program