Multi-Channel Outreach: Why Email-Only Strategies Are Dead

Here's the uncomfortable truth: your prospects are drowning in emails. The average B2B buyer receives 121 emails per day. Standing out with email alone is nearly impossible.

The Case for Multi-Channel

Research shows that multi-channel outreach sequences achieve:

• 45% higher reply rates than email-only
• 3x more meetings booked per campaign
• Faster deal velocity due to higher engagement

Why? Because different buyers prefer different channels. Some live in their inbox. Others practically live on LinkedIn. Some still prefer a phone call.

Building Your Multi-Channel Strategy

Channel 1: Email Still the foundation of B2B outreach. Use it for: - Initial introduction - Sharing relevant content - Detailed follow-ups

Channel 2: LinkedIn Perfect for: - Connection requests with personalized notes - Engaging with prospect's content - InMails for hard-to-reach executives - Profile views that create awareness

Channel 3: Phone Don't underestimate the phone: - Cuts through digital noise - Shows serious intent - Best for time-sensitive opportunities - Higher conversion for complex sales

Channel 4: SMS Emerging channel for B2B: - Meeting confirmations - Quick check-ins with warm leads - Event reminders

Orchestrating the Sequence

The key is coordination, not chaos. A typical high-performing sequence:

Day 1: Email introduction Day 2: LinkedIn connection request Day 3: Engage with their LinkedIn content Day 5: Follow-up email with value-add Day 7: Phone call attempt Day 8: LinkedIn InMail Day 10: Final email with clear CTA

Common Mistakes to Avoid

1. Same message, different channel: Each touchpoint needs unique value 2. Too aggressive: Respect boundaries—don't call 5 times in one day 3. No coordination: Ensure your team knows what's been sent where 4. Ignoring preferences: If they respond on LinkedIn, continue there

The Technology Challenge

Orchestrating multi-channel outreach manually is nearly impossible at scale. You need a platform that:

• Manages sequences across all channels
• Tracks engagement in one place
• Automates the non-personal tasks
• Provides unified reporting

That's exactly why we built Prospectory with native multi-channel support from day one.