Propensity to Buy
Built for Teams Who Refuse to Guess
Most "intent" tools hope. Propensity to Buy knows. It reads your live pipeline, predicts who's ready to buy, and helps you focus on deals that will actually close.
Target Accounts
| Account | Industry | P2B Score | P2C Score | |
|---|---|---|---|---|
H Hubspot | Enterprise Software | 95% | 84% | |
S Salesforce | Enterprise Software | 86% | 81% | |
M Microsoft | Enterprise Software | 85% | 80% | |
O Oracle | Enterprise Software | 93% | 88% | |
A Adobe | Enterprise Software | 90% | 85% |
Stop chasing. Start converting.
Predictive AI scoring built for revenue teams
Identify high-intent buyers instantly
Precision AI scoring ranks leads by purchase likelihood with transparent signal lineage you can trust.
Focus outreach with real-time scores
Prioritize outreach with readiness scores that update in real-time as buyer behavior changes.
Increase conversions 2x
Boost conversions and improve forecasts up to 2x with predictive intelligence.
How It Works
From connection to conversion in four simple steps
Connect
Plug in your CRM and analytics tools in minutes — no code, no hassle.
Learn
AI analyzes strategic signals and past wins to map your unique buyer patterns.
Predict
See real-time scores that show who's most likely to convert.
Act
Get instant alerts and forecasts so your team moves first, not last.
Why the P2B Standard Outperforms
See how Propensity to Buy compares to traditional approaches
| Feature | P2B Standard | Traditional Approach |
|---|---|---|
| Explainable AI | Transparent signal lineage and interpretable scoring you can trust | Black-box intent feeds with no visibility into calculations |
| Transparency | Full visibility into every AI decision for compliance and confidence | Manual lead scoring that's time-consuming and inconsistent |
| Orchestration | Real-time workflows that adapt automatically as data changes | Manual workflows with delays and disconnected outreach |
Know who will buy — and why — before they do.
Turn intent into action with Propensity to Buy. See it in real time.