What is an AI SDR?

The AI SDR concept emerged from a convergence of advances in large language models, sales data infrastructure, and workflow automation. Traditional SDRs spend roughly 70% of their time on non-selling activities: researching companies, finding contact information, writing emails, managing sequences, logging CRM data, and triaging responses. AI SDRs automate these repetitive, time-consuming tasks while maintaining (or exceeding) the quality of human-crafted outreach through deep personalization based on prospect-specific data.

AI SDRs operate across the full prospecting workflow. They begin by ingesting your Ideal Customer Profile and identifying accounts that match. They research each account using multiple data sources — gathering firmographic data, recent news, technology stack information, hiring activity, and leadership changes. They then craft personalized outreach for each prospect, referencing specific signals and pain points relevant to that individual's role and company situation. Finally, they execute multi-channel sequences across email, LinkedIn, and other channels, monitor engagement, and triage responses — escalating qualified conversations to human reps.

The key distinction between an AI SDR and simple email automation is intelligence and adaptability. Email automation tools send pre-written templates with basic merge fields. AI SDRs generate unique, contextually relevant messages for each prospect, adjust messaging based on engagement patterns, handle objections in initial replies, and learn from outcomes to improve over time. The best AI SDR implementations augment human teams rather than replacing them — handling the high-volume, repetitive work so that human SDRs can focus on complex, high-value conversations.

Prospectory's AI agents function as AI SDRs that can autonomously manage the entire top-of-funnel workflow. Starting with your ICP definition, the AI researches and enriches prospects using Prospectory's 128+ data point enrichment engine, scores them with P2B, generates personalized outreach sequences tailored to each prospect's specific context and signals, and executes multi-channel campaigns across email, LinkedIn, phone, and SMS. The AI adapts messaging based on your brand voice, winning email patterns, and real-time engagement data.

What sets Prospectory's AI SDR capabilities apart is the depth of intelligence behind each interaction. Because the AI has access to Prospectory's full Signal Intelligence and account enrichment data, every message it generates is grounded in real context — not surface-level personalization. The AI can reference a prospect's recent funding round, a technology migration their company is undertaking, or a leadership change in their department. It also handles initial response triage, identifying positive replies, objections, and referrals, and routing them to the appropriate human rep with full context. This allows sales teams to scale their outreach capacity dramatically without proportional headcount growth.