Key Differences
Intelligence + Execution vs Data Alone
Prospectory
Combines deep prospect data with AI-powered outreach execution. From signal detection to personalized multi-channel campaigns, everything happens in one platform with no tool-switching.
ZoomInfo
Provides best-in-class B2B data and intent signals, but requires separate tools (Outreach, Salesloft, etc.) for campaign execution, creating workflow fragmentation and data silos.
AI-Driven Prioritization vs Manual Filtering
Prospectory
P2B and P2C scoring models automatically rank accounts by buying likelihood, using your historical win data and real-time signals. Reps open the platform and immediately see who to call.
ZoomInfo
Offers intent data and Scoops (manual alerts), but prioritization relies heavily on reps building saved searches and manually interpreting signals. No propensity scoring tied to your specific win patterns.
Autonomous AI Workflows vs Human-Dependent Processes
Prospectory
Agentic AI handles prospect research, message crafting, multi-channel sequencing, and response management autonomously. Reps intervene only for high-value conversations.
ZoomInfo
Data enrichment is automated, but all outreach planning, execution, and response handling require human effort or integration with third-party engagement tools.
Feature Comparison
| Feature | Prospectory | ZoomInfo |
|---|---|---|
| Data & Intelligence | ||
| Contact database | ||
| Company firmographic data | ||
| Technographic data | ||
| Intent data | ||
| Real-time buying signal detection | ||
| Propensity to Buy (P2B) scoring | ||
| Propensity to Convert (P2C) scoring | ||
| AI prospect research (128+ data points) | ||
| Org chart mapping | ||
| Outreach & Engagement | ||
| Email sequences | ||
| LinkedIn automation | ||
| SMS outreach | ||
| Phone/dialer integration | ||
| Multi-channel coordinated workflows | ||
| AI response management | ||
| AI & Automation | ||
| AI email personalization | ||
| Agentic AI workflows | ||
| Autonomous follow-up handling | ||
| AI-driven account prioritization | ||
| Website visitor identification | ||
| Integration & Operations | ||
| CRM integration (Salesforce, HubSpot) | ||
| API access | ||
| Data enrichment API | ||
| Team analytics & reporting | ||
Why Companies Switch to Prospectory
Revenue teams switch from ZoomInfo to Prospectory when they get tired of paying a premium for data they still cannot act on efficiently. ZoomInfo provides excellent B2B data—arguably the deepest contact and company database available—but it stops short of execution. Reps pull lists, export them to a separate engagement tool, and manually stitch together outreach. Every handoff between tools means lost context, stale data, and wasted time.
Prospectory eliminates the gap between knowing and doing. The platform combines deep data enrichment with real-time signal detection, proprietary P2B scoring, and fully autonomous multi-channel outreach. When a target account shows buying intent—a VP of Sales just joined, they posted a job for SDRs, they visited your pricing page—Prospectory does not just alert you. It researches the prospect, crafts a personalized message, and launches a coordinated campaign across email, LinkedIn, SMS, and phone.
The financial case is also compelling. ZoomInfo contracts often run six figures annually, and you still need to pay separately for Outreach or Salesloft to execute campaigns. Prospectory consolidates data, intelligence, and execution into a single platform, reducing total cost of ownership while dramatically improving pipeline output—customers report a 312% increase in qualified pipeline.
Where ZoomInfo Excels
ZoomInfo has the most comprehensive B2B database in the market, with exceptional depth in firmographic, technographic, and organizational data. Their intent data product, powered by Bidstream and review site partnerships, is mature and broadly adopted. The platform excels at enterprise-grade data governance—compliance workflows, data stewardship, and territory management are best-in-class. For large organizations that already have a mature sales engagement stack and primarily need a data layer, ZoomInfo's depth and breadth are hard to match.
Who Each Tool Is Best For
ZoomInfo is ideal for large enterprises with established engagement tool stacks (Outreach, Salesloft) that need a best-in-class data layer and are willing to manage the integration complexity. Prospectory is built for revenue teams of any size that want a unified platform where data, intelligence, and execution live together. If you want AI to not just tell you who to target but actually handle the research, outreach, and follow-up, Prospectory eliminates the multi-tool tax that ZoomInfo requires.
Frequently Asked Questions
Which is cheaper, Prospectory or ZoomInfo?
ZoomInfo contracts typically start at $15,000-$25,000 per year for small teams and scale to six figures for enterprise agreements, and that price covers data only—you still need separate tools for outreach execution. Prospectory includes data, AI intelligence, and multi-channel execution in a single platform, which often results in a lower total cost of ownership. The pipeline ROI further widens the gap: Prospectory customers see a 312% average increase in pipeline generation.
Can Prospectory match ZoomInfo's data quality?
Prospectory enriches each prospect with 128+ data points from 50+ sources and maintains 95%+ email accuracy through real-time verification. While ZoomInfo has a larger raw contact count, Prospectory's AI research layer surfaces deeper contextual intelligence—recent initiatives, technology changes, competitive evaluations, and buying signals—that goes well beyond what a traditional database provides.
Does Prospectory have intent data like ZoomInfo?
Yes, but Prospectory goes further. In addition to topic-level intent signals, Prospectory tracks real-time buying signals such as funding events, leadership changes, hiring patterns, technology migrations, and engagement with your content. These signals feed into proprietary P2B scoring that is calibrated to your specific win patterns, giving you a prioritized list of accounts—not just a firehose of intent topics.
Is Prospectory better than ZoomInfo for outbound sales?
For outbound execution, yes. ZoomInfo excels at providing data but does not execute outreach. You need a separate engagement platform to act on ZoomInfo data. Prospectory handles the full cycle—from identifying the right accounts and researching prospects to executing personalized multi-channel campaigns and managing responses with AI. Teams using Prospectory report 3x higher win rates and 72% time savings for reps.
Can I use Prospectory alongside ZoomInfo?
Some teams use Prospectory's execution and intelligence layer alongside ZoomInfo's database during a transition period. However, most find that Prospectory's enrichment and signal intelligence make ZoomInfo redundant, allowing them to consolidate vendors and reduce spend while actually improving pipeline output.