Key Differences
Full-Cycle Platform vs Contact Lookup
Prospectory
End-to-end AI sales platform: signal detection, deep research, propensity scoring, multi-channel outreach execution, and autonomous response management—from target identification through booked meeting.
Lusha
Focused on contact data lookup and basic enrichment. Provides email addresses, phone numbers, and basic company data. Outreach execution and response management must be handled by separate tools.
AI Intelligence vs Basic Data
Prospectory
AI enriches every prospect with 128+ data points, detects buying signals in real-time, and scores accounts with P2B and P2C models calibrated to your specific win patterns.
Lusha
Provides standard contact fields (email, phone, title, company) and basic firmographic data. No buying signal detection, no propensity scoring, and no AI-driven prospect research beyond data fields.
Autonomous Outreach vs Manual Everything
Prospectory
Agentic AI researches, composes, sequences, and manages multi-channel outreach campaigns autonomously. Reps review and engage only when a conversation is qualified.
Lusha
No native outreach execution. After finding contacts, reps must manually research, write messages, and execute campaigns using separate tools like Outreach, Salesloft, or HubSpot.
Enterprise Scale vs SMB Focus
Prospectory
Built for revenue teams scaling outbound with AI—from growth-stage startups to enterprise sales organizations managing thousands of accounts.
Lusha
Designed primarily for individuals and small teams that need quick access to contact information. Enterprise features are limited compared to purpose-built sales intelligence platforms.
Feature Comparison
| Feature | Prospectory | Lusha |
|---|---|---|
| Data & Intelligence | ||
| Contact database | ||
| Email verification | ||
| Phone number data | ||
| Company firmographic data | ||
| Technographic data | ||
| Real-time buying signal detection | ||
| Propensity to Buy (P2B) scoring | ||
| Propensity to Convert (P2C) scoring | ||
| AI prospect research (128+ data points) | ||
| Intent data | ||
| Outreach & Engagement | ||
| Email sequences | ||
| LinkedIn automation | ||
| SMS outreach | ||
| Phone/dialer integration | ||
| Multi-channel coordinated workflows | ||
| AI response management | ||
| AI & Automation | ||
| AI email personalization | ||
| Agentic AI workflows | ||
| Autonomous follow-up handling | ||
| AI-driven account prioritization | ||
| Integration & Operations | ||
| CRM integration (Salesforce, HubSpot) | ||
| API access | ||
| Browser extension | ||
| Team analytics & reporting | ||
| Admin & governance controls | ||
Why Companies Switch to Prospectory
Teams outgrow Lusha when they realize that contact data is just the first step—and often the easiest part—of generating pipeline. Lusha makes it simple to find an email address or phone number, and its browser extension is convenient for grabbing contact details while browsing LinkedIn. But once you have the contact, everything else is manual: researching the prospect, deciding if they are worth pursuing, crafting a relevant message, executing outreach, and managing responses.
Prospectory replaces that entire manual workflow with AI. Instead of looking up a contact and hoping they are in a buying window, Prospectory's signal intelligence identifies accounts showing real buying behavior—funding events, leadership changes, tech migrations, competitive evaluations—and the P2B scoring model tells you exactly which accounts are most likely to convert based on your historical win patterns. Every prospect is researched with 128+ data points so outreach is specific and relevant from the first touch.
The scale difference is also significant. Lusha's credit-based model limits how many contacts you can look up, which caps your outbound volume. Prospectory is designed for teams running coordinated multi-channel campaigns at scale, with AI handling the volume that would require a large SDR team to manage manually. Teams that switch typically see pipeline increase by over 312% while saving 72% of rep time.
Where Lusha Excels
Lusha offers a clean, simple user experience that makes contact lookup fast and frictionless. The browser extension is one of the best in the category for quickly grabbing contact details from LinkedIn profiles and company websites. Pricing is accessible with a functional free tier, making it a solid starting point for individual reps or very small teams. Lusha has also invested in data compliance, with ISO 27701 certification and GDPR-compliant data practices. For individuals who need a quick, low-cost way to find verified contact information, Lusha delivers a polished experience.
Who Each Tool Is Best For
Lusha is best for individual sellers or very small teams that primarily need a quick, affordable contact lookup tool with a good browser extension—especially those early in building out their sales motion. Prospectory is built for revenue teams that need an AI-powered platform to handle the full outbound cycle: identifying the right accounts through signal intelligence, researching prospects deeply, scoring buying propensity, executing multi-channel campaigns, and managing responses autonomously. If your needs have grown beyond finding emails and you need to build predictable, scalable pipeline, Prospectory is the natural next step.
Frequently Asked Questions
Is Prospectory better than Lusha?
They serve fundamentally different needs. Lusha is a contact lookup tool—it helps you find email addresses and phone numbers quickly and affordably. Prospectory is a full-stack AI sales intelligence platform that identifies the right accounts, researches them deeply, scores buying propensity, and executes multi-channel outreach autonomously. If you need more than contact data—if you need pipeline—Prospectory is the significantly more capable solution, delivering 3x higher win rates and 312% more pipeline.
Which is cheaper, Prospectory or Lusha?
Lusha has lower upfront pricing and a free tier, making it more accessible for individual reps. However, Lusha only provides contact data—you still need separate tools for enrichment, sequencing, and outreach execution. When comparing total cost to generate pipeline (including all required tools and rep time), Prospectory typically delivers better ROI because it consolidates multiple tools and automates the work that otherwise requires hours of manual effort.
Can Prospectory replace Lusha for contact enrichment?
Yes, and it goes much further. Prospectory provides verified contact data (95%+ email accuracy) plus 128+ additional data points per prospect—buying signals, technographic data, recent initiatives, competitive landscape, and more. Lusha provides contact fields and basic firmographics. If you are currently using Lusha just for email and phone lookup, Prospectory replaces that while adding an entire intelligence and execution layer.
Does Lusha have AI features like Prospectory?
Lusha has introduced some AI-assisted features for data recommendations, but it does not offer AI prospect research, propensity scoring, agentic workflows, AI response management, or autonomous multi-channel execution. Prospectory's AI is central to the platform—it handles research, scoring, outreach, and response management autonomously—while Lusha remains primarily a data lookup tool with some AI enhancements.
Should I start with Lusha and upgrade to Prospectory later?
Many teams follow this path. Lusha's free tier and low cost make it a reasonable starting point for a solo rep testing outbound. However, once you have product-market fit and need to scale pipeline predictably, you will hit Lusha's limitations quickly—no signal intelligence, no propensity scoring, no outreach execution, credit-based volume caps. Teams that switch to Prospectory at this stage see immediate pipeline improvement and find the transition straightforward.