You don’t need more leads. You need the right ones—at the right time—with a reason to buy.
Too much of what ends up in your pipeline is just noise: job titles scraped from lists, contacts who haven’t shown a hint of interest, and companies that were never in a position to buy in the first place.
AI lead generation software—when it’s actually tuned to your Ideal Customer Profile—cuts through all of that. It finds the people who look like your best customers and act like them too. Not just based on role or company size, but based on what they’re doing right now.
If your “ICP” is just a job title in a certain industry, you’re operating on a hunch, not a pattern.
A real Ideal Customer Profile is built on conversion data: who buys, how fast they move through your funnel, what they care about, and when they engage. Without that, your reps are left guessing—spending hours chasing people who were never a match.
Prospectory helps correct that by combining:
This isn’t theoretical segmentation. It’s a live profile of who’s likely to say yes—because they’ve already done it.
Once you move beyond role-based targeting, AI can shift your prospecting strategy from mass outreach to targeted engagement based on real buying signals.
Prospectory doesn’t work off assumptions. It watches which leads book meetings, advance to pipeline, and actually close—and uses that information to reshape your ICP in real time. If your best buyers all come from recently funded Series A companies using a specific CRM, you’ll see more of them. If engagement with one segment flatlines, Prospectory deprioritizes them without you needing to intervene.
It’s a system that adjusts based on outcomes, not theories.
Each lead is scored using a blend of static attributes (industry, seniority) and real-time behaviors (email opens, demo requests, return visits). A VP of Sales who’s viewed your pricing page twice in 24 hours ranks higher than a perfect ICP match who hasn’t clicked anything in weeks.
Your team sees exactly who’s active, why they’re worth contacting, and what content or activity triggered the interest.
Prospectory segments leads by intent signals, so you’re not treating researchers and decision-makers the same. Someone downloading a top-of-funnel guide isn’t ready for a demo call. Someone visiting the pricing page and checking your integrations is.
This means messaging aligns with where they are—not just who they are.
Prospectory auto-validates contact information by tapping into LinkedIn, CRM updates, and third-party enrichment tools. If a phone number is out of date or an email bounces, it’s flagged or replaced before it hits your campaign. Reps aren’t wasting time cleaning lists or chasing invalid leads.
They’re working from live, clean, verified data—updated as conditions change.
Imagine this: a mid-market SaaS VP of Sales reads your automation blog post, downloads a case study, and two days later hits your pricing page. They match your ICP and just showed multiple signs of intent. Prospectory detects the pattern and auto-triggers a multi-step campaign that starts with a message referencing the content they read.
No one on your team had to search for that lead, manually build that list, or guess at timing.
This is what targeted, behavior-based prospecting actually looks like.
Plenty of platforms pull contact data or help you build filtered lists. But they don’t show you who’s active right now, who’s behaving like your best customers, or who just crossed the threshold from passive to in-market.
Prospectory combines your historical win data, real-time engagement, and ICP scoring into a single stream of prioritized, verified leads—so your sales team always knows where to focus.
It’s not just about finding leads. It’s about surfacing the right ones, at the right time, with clear reasons to engage.
Once your ICP is no longer a guess, and AI is scoring based on real behavior, here’s what happens:
This isn’t sales efficiency. It’s sales alignment.
Build your ICP
Start with your last 20–30 closed-won deals. Identify what they had in common—industry, company size, behaviors, urgency. Prospectory uses this as a base and enriches it with behavioral signals you might not even be tracking.
Connect your systems
Plug in your CRM, email engagement data, and lead sources. Prospectory syncs and starts analyzing patterns instantly—no months-long setup.
Launch campaigns triggered by buying behavior
As prospects meet your ICP and show readiness, Prospectory auto-enrolls them into the appropriate campaign—on the channel they’re most likely to respond to, with messaging that maps to what they just did.
Your reps don’t need more names to email. They need fewer, better leads—people who match your best customers and are actively looking for solutions like yours.
Prospectory makes that shift possible. And it does it without requiring your team to do anything but focus on the right conversations.
If you want to stop guessing and start prioritizing based on real buying behavior, we should talk.
